A construction copywriter writes the content on a builders’ website to sell their amazing service. In the past, a sign out the front of your build with ‘Master builders Association’ and ‘word of mouth’ was all a builder needed to promote himself. These days, busy builders are a bit savvier with marketing.
An SEO construction copywriter can sell your service
It’s amazing how many builders rely on a website that is outdated or even non existent. You may get by on word-of-mouth, but if your clients want to find you via a Google search, word-of-mouth won’t work.
An SEO construction copywriter will write words for your website. They will do some keyword research to find out what your ideal clients are searching for and ‘optimise’ your website so it can be found.
Don’t duplicate your content
Successful construction websites don’t just rely on images of their work. They need an SEO construction copywriter to write engaging content that Google can find easily. There is no point writing blogs on construction if all the blogs are about the same thing. Another problem people make is the post rambles on and on. Google doesn’t know what the post is about.
Stand out from the crowd
Builders have a lot of competition. You need to differentiate yourself and your website from your competitors. One way to do this is the location you build in. Knowing the local council’s regulations is a good selling point to write on your website. Also, do you specialise in knock down rebuilds, building up or granny flats? It’s best not to be a generalist.
The best construction websites have a blog
Blogging is a great way to target more keywords. If someone typed in a query about something construction-related, and your blog answered their question, they would want to know more about your service. An SEO construction copywriter could help you find and write great blogs ideas.
Some blogging ideas could be –
- 5 of the best cladding ideas for Australian homes
- How to insulate your home in winter and summer
- 7 questions to ask your builder before renovating