Case studies

Case Study: SEO Education Copywriting for ‘Listen to Read’

Girl reading

NOTE- The Listen to Read website is currently under construction.

Savvy businesses aren’t just pivoting, they’re planning for the future. I recently improved the SEO of a business in the education industry, ‘Listen to Read’, based in Engadine, Sydney.

Case study: Education copywriting

Why did they need an SEO education copywriter?

Love to learn sign, education copywriter

‘Listen to Read’ wanted to work on their marketing and plan for the future. This included updating content on their website and SEO. Being an ex-teacher and an education copywriter, I could easily achieve this.

In 2020, almost three-quarters of Australian businesses reported that reduced cash flow will affect their business. This is the result of the third Australian Bureau of Statistics (ABS) survey on Business Impacts of COVID-19.

Reduced demand for goods and services was expected to impact about seven in ten businesses.

With reduced work, many businesses are taking the time to work on their business, instead of in it.

The problem

Girl reading

Catherine McLennon co-founder of  ‘Listen to Read’ saw this downtime as an opportunity. All learning had to be virtual or via the phone, as students could no longer have face to face lessons.

“We’ve been thinking of updating our website for ages and thought it would be good to get someone to look at it,” she says.

We weren’t getting any traffic to the website, as we usually get sales through word of mouth

Catherine McLennan, Listen to Read

“We didn’t want to do Facebook ads until the website was looking good, as we weren’t converting a lot of traffic to sales.”

The solution

Businesses are taking this unusual downtime to work on the SEO of their website. Updating content and making it more attractive to clients and Google was less of a priority when times were busy.

Listen to Read is run by qualified English teachers. But, the wording on their website, although well written, wasn’t attracting their target market. They weren’t using language that was easily understood by parents.

Boy reading sitting on a pier

Also, they weren’t using keywords. Parents were searching on Google for help with reading, not phonics.

By researching the target market and Catherine’s business, I could come up with some keywords and make her website easier to find on Google.

All businesses need a website that’s attractive to their target market

It’s important your website makes a good impression, as people are spending more time searching online. So, attracting clients organically by moving up the ranks in Google can be achieved with the right words in the right places on your website.

Times will improve for business and you need a strong online presence for when it does. Otherwise, you’ll be left behind.

If you need any more information on copywriting for education, or for more information on the role of Copywriters in improving online presence, get in touch.

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