Education Marketing sets your business up for success
Education Marketing has the power to get prospective students and parents excited about applying or visiting your school. It’s critical to staying ahead of the competition and attracting your target audience now and for years to come.
The case study, Ms Penny
Ms Penny’s tutoring is a Kindy to HSC tutoring centre located behind Penny Remollino’s house in the leafy Sydney suburb of Miranda. She has eight tutors at any one time, tutoring English, maths, science and any of the HSIE subjects. Penny attracts students from the local Sutherland Shire and St George region.
Why Ms Penny needed Education Marketing
Penny was after an SEO education copywriter to gain more exposure and attract more students. As her tutoring centre is located behind her house in a suburban street, her online presence was important.
She had an existing website and logo from 2013 when she started her centre. But, it was when Penny’s business Facebook page was hacked she decided to do a total revamp of her website and branding.
“My business Facebook page was hacked in July and I still can’t access it. It’s actually made me quite anxious,” says Penny.
How I helped
Penny found my services through social media and decided to give me a call.
During our initial phone call, Melissa was very easy going and professional. She was easy to speak to and I found her very helpful.Penny Remollino Ms Penny’s Tutoring Miranda
I put Penny in touch with Studio Two Fold, branding and web design agency, also in Miranda.
For photography, I recommended Sophie B Photography, another local who I’ve worked with.
We met at a local cafe where we talked about her business, where it was heading and her goals for her online presence.
What I liked most about the service was how explicit and organised she was.Penny Remollino Ms Penny’s Tutoring Miranda
The Copywriting process
We filled out a ‘Creative Brief’ while sipping a flat white to find out all about Penny’s tutoring hub. For her website to rank higher than the competitors, we needed to highlight the unique features and benefits of her centre.
I then wrote and sent her the first draft for her to look at. We followed up with a Zoom meeting to discuss changes she needed and then I sent her the second draft and final proofread content.
Many thanks for all your help with getting me hooked up with the right people for my website. Eternally grateful. The final copy looks good. Thank you!Penny Remollino Ms Penny’s Tutoring Miranda