What is local SEO? Does my business really need it?

open shop sign on glass door

Local SEO is Search Engine Optimisation for a local community. Google knows your location. If your business is located in Sydney, then your business would be found easier in a Google search from someone in Sydney.

Plumbers, hairdressers, doctors and lawyers all have one thing in common.

They could benefit from local SEO, because they service a local community.

For example, if your toilet is overflowing, chances are you’ll type into Google ’emergency plumber’.

If your grey hairs start showing and you’ve got a wedding to go to next week, you may type in ‘hairdressers’.

Local SEO is handy if your business serves locals. Perhaps it’s a service-based business or bricks and mortar.

Searches for “open now near me” have grown globally by over 400% year over year.
 Google Maps searches for “shopping near me” have grown globally by over 100% year over year.

2022 Retail Marketing Guide: Drive foot traffic and in-store sales

Why is local SEO important?

Local SEO helps you to be found online by locals. Google has a pretty good idea of the client’s location. So if they type ’emergency plumber’ the results of that search will be local plumbers.

If you live in Kirrawee, you’ll get plumbers located in Kirrawee and nearby suburbs like Gymea and Sutherland. That’s if the local plumbers have invested in local SEO.

Anyone with a service or shopfront usually only wants to attract locals. More and more customers would rather shop locally. Local SEO just helps them to be found.

local SEO for window cleaner on ropes

You’re probably wondering why you need a website if you don’t sell online. Or, what’s the point of having a website for the whole world to see if you only attract clients in your suburb or town.

A website is like a digital business card. You need an online presence.

So if you want to attract customers in your local area, send me an email and we’ll get them knocking at your door.

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