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ChatGPT pros and cons robot
copywriter, SEO, Digital Marketing, Tips for writers

Why writers and teachers shouldn’t be worried about OpenAI

OpenAI or ChatGPT has teachers and content writers worried. Writers fear job losses. While teachers, on the other hand, fear students will have essays, poems and stories written by a […]

professional website writer hands on laptop
copywriter, SEO, Digital Marketing

What are backlinks and why successful websites have them

Backlinks are one of those mysterious SEO tricks that are often talked about like an insider’s little secret. Many businesses with a website throw the idea of backlinks into the […]

Electrician website
Web content for tradies

SEO success for Yukon Electrical’s electrician website: Case Study

I recently completed SEO content for an electrician website for a company in Sydney, called Yukon Electrical. They needed content for their Home, About, Services, Career, Contact pages and three […]

linkedIn profile
Digital Marketing

How to make your LinkedIn profile go from meh to yeah

LinkedIn is a great way to get noticed by others when they’re in the right frame of mind. So, without pictures of sandy beaches or cat videos, how can you […]

White kitchen joinery work
Case studies, Web content for tradies

Fisher Kitchens, local SEO website content for joinery : Case Study

I recently wrote local SEO website content for Fisher Kitchens, a high-end joinery business located in the Adelaide Hills. They had an old website, which didn’t represent them well and […]

open shop sign on glass door
copywriter, SEO, Web content for tradies

What is local SEO? Does my business really need it?

Local SEO is Search Engine Optimisation for a local community. Google knows your location. If your business is located in Sydney, then your business would be found easier in a […]

Coffee voucher christmas gift idea
Tips for writers

5 of the best Christmas gift ideas for writers

With everything going digital, is it possible to give a writer a gift that isn’t a paperweight? Giving a thoughtful gift is easy with the internet. With such an enormous […]

Education copywriting case study
Case studies

An Education Marketing Success Story, Ms Penny’s Tutoring

Education Marketing sets your business up for success Education Marketing has the power to get prospective students and parents excited about applying or visiting your school. It’s critical to staying […]

Heart nice testimonials
Digital Marketing

How to get Google reviews [free questions]

Google reviews are so important for a business. Many people either feel embarrassed like they’re asking for a compliment or even worse, frightened of the response. Word of mouth referrals […]

Mailbox White email marketing
Digital Marketing

How can my business benefit from Email Marketing?

Guest Post By Bianca Schwartpaul Email Marketing is one of the most understated forms of marketing and has many advantages. It’s cost-effective, reaches clients directly and super simple to get […]

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If you need the right words for your website, with keyword research to attract the right customer, give me a call or fill out the form on the contact page.

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  • Why writers and teachers shouldn’t be worried about OpenAI
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  • SEO success for Yukon Electrical’s electrician website: Case Study

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Melissa Gerke

Is the content on your website too wordy? Are you at risk of killing your ideal client with boredom? Don’t turn people away with the wrong words. Get in contact with me today.

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Recent words of wisdom

  • Why writers and teachers shouldn’t be worried about OpenAI
  • What are backlinks and why successful websites have them
  • SEO success for Yukon Electrical’s electrician website: Case Study
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