open shop sign on glass door

What is local SEO? Does my business really need it?

copywriter, SEO

Local SEO is Search Engine Optimisation for a local community. It’s like moving up the local ranks for a business near you. Plumbers, hairdressers, doctors and lawyers all have one thing in common. They could benefit from local SEO, because they service a local community. For example, if your toilet is overflowing, chances are you’ll […]

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Coffee voucher christmas gift idea

5 of the best gift ideas for copywriters

Tips for writers

With everything going digital, is it possible to give a copywriter a gift that isn’t a paperweight? Giving a thoughtful gift is easy with the internet. With such an enormous range of gift ideas for your copywriter friend, this list will provide you with an awesome starting point that doesn’t involve laptops or inspirational quotes. […]

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Education copywriting case study

An Education Marketing Success Story, Ms Penny’s Tutoring

Case studies

Education Marketing sets your business up for success Education Marketing has the power to get prospective students and parents excited about applying or visiting your school. It’s critical to staying ahead of the competition and attracting your target audience now and for years to come. The case study, Ms Penny Ms Penny’s tutoring is a […]

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Heart nice testimonials

How to get testimonials [free questions]

Digital Marketing

Testimonials are so important for a business. Many people either feel embarrassed like they’re asking for a compliment or even worse, frightened of the response. Word of mouth referrals are as popular as they were 200 years ago, only they’ve gone digital. A recent survey found that 82 percent of customers read online reviews for […]

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Mailbox White email marketing

How can my business benefit from Email Marketing?

Digital Marketing

Guest Post By Bianca Schwartpaul Email Marketing is one of the most understated forms of marketing and has many advantages. It’s cost-effective, reaches clients directly and super simple to get started with. Email marketing is also surprisingly easy to measure.  But, most importantly, the success can be enormous if done right. Email Marketing works when […]

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professional website writer hands on laptop

Why you need a Professional Website Writer

copywriter, SEO

Do you need a professional website writer? One that understands the Australian market? That knows how Google ranks websites and helps you to be found? A website writer creates content that attracts your ideal client. A website writer that creates content for businesses is called a copywriter. Copywriters also write brochures, video scripts, and any […]

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Digital marketing written in scrabble pieces

Successful Tradie Marketing in 2021

Web content for tradies

Tradie marketing may not be your thing, but in 2021 to be successful you need to be online. According to research commissioned by hipages, 50 percent of Australians are more likely to hire tradies online now than 5 years ago. Online tradie marketing can be paid or search for organically What is Google Ads? Your […]

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Case Study: SEO Education Copywriting for ‘Listen to Read’

Case studies

Education copywriting needs to bridge the gap between educator and parent. You may know the Australian Syllabus and curriculum inside out, but parents just want one thing. A happy child and improved grades. I recently improved the SEO of a business in the education industry, ‘Listen to Read‘, based in Engadine, Sydney. Why did they […]

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