With everything going digital, is it possible to give a copywriter a gift that isn’t a paperweight? Giving a thoughtful gift is easy with the internet. With such an enormous range of gift ideas for your copywriter friend, this list will provide you with an awesome starting point that doesn’t involve laptops or inspirational quotes. […]
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Education Marketing sets your business up for success Education Marketing has the power to get prospective students and parents excited about applying or visiting your school. It’s critical to staying ahead of the competition and attracting your target audience now and for years to come. The case study, Ms Penny Ms Penny’s tutoring is a […]
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Testimonials are so important for a business. Many people either feel embarrassed like they’re asking for a compliment or even worse, frightened of the response. Word of mouth referrals are as popular as they were 200 years ago, only they’ve gone digital. A recent survey found that 82 percent of customers read online reviews for […]
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Guest Post By Bianca Schwartpaul Email Marketing is one of the most understated forms of marketing and has many advantages. It’s cost-effective, reaches clients directly and super simple to get started with. Email marketing is also surprisingly easy to measure. But, most importantly, the success can be enormous if done right. Email Marketing works when […]
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You need to get your business noticed, but should you invest time into social media or pay a web designer to create a website? There are pros and cons to each. Social Media vs Website So, which is better for you? Facebook, Pinterest, LinkedIn, Instagram or a website are all used by businesses. Social media […]
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Do you need a professional website writer? One that understands the Australian market? That knows how Google ranks websites and helps you to be found? A website writer creates content that attracts your ideal client. A website writer that creates content for businesses is called a copywriter. Copywriters also write brochures, video scripts, and any […]
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Tradie marketing may not be your thing, but in 2020 to be successful you need to be online. According to research commissioned by hipages, 50 percent of Australians are more likely to hire tradies online now than 5 years ago. Online tradie marketing can be paid or search for organically What is Google Ads? Your […]
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Education copywriting needs to bridge the gap between educator and parent. You may know the Australian Syllabus and curriculum inside out, but parents just want one thing. A happy child and improved grades. I recently improved the SEO of a business in the education industry, ‘Listen to Read‘, based in Engadine, Sydney. Why did they […]
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Successful tradie websites do a few things right. They tend to be found on the first page of Google, look modern, have a contact number clearly visible and they tell the reader clearly what they do. You know if your website isn’t performing well. No one can find it and the last time you worked […]
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Working from home will sound fantastic to some. As workplaces around Australia and the world have suddenly closed their offices, people are abruptly finding out what the life of a freelancer is like. Not only that, but schools have done the same. For the first time this generation, everyone is at home fighting for prime real estate […]
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