Just like words, images tell a story. With camera phones improving with every new release, why would you pay for a professional photographer? A professional photographer is usually called upon for weddings, school photos and maybe a graduation. But, what about your business? Can you rely on your camera phone to show the quality of […]
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Copywriting is a term people just have no idea about. When I say ‘I’m an SEO copywriter’, I usually get a confused look. But, when I say ‘I write content for websites’ they go ‘oh right’. There is a difference! What’s the difference between copywriting and content writing? A copywriter writes succinct words to get […]
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A gardener’s website can look absolutely beautiful. Photos shouldn’t be a problem at all, but what about the right words? Website content for a landscape gardening website is just as important for SEO and attracting the right customer organically, without having to pay for Google Adwords. Informative content on a gardener website is important You’re probably already […]
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The building industry is very competitive. Think of all of the electricians or landscapers in your local area. They’re all competing for page one on Google to be found by you. One way to move up the ranks in Google is by writing an informative blog post that answers their question. Blog ideas for the building industry are easier […]
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A construction copywriter writes the content on a builders’ website to sell their amazing service. In the past, a sign out the front of your build with ‘Master builders Association’ and ‘word of mouth’ was all a builder needed to promote himself. These days, busy builders are a bit savvier with marketing. An SEO construction […]
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A joinery website can be a work of art. Joiners can have beautiful photos of their work on a website to attract the right client. As a copywriter for joiners, it’s a trade I genuinely admire. Their work has to be precise down to the millimetre. The quality of work they produce is impressive and […]
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A plumbing copywriter makes your website stand out amongst the crowd. Plumbing is a competitive industry. Each month, there are 2500 searches on average for ‘plumber in Sydney’, and 2400 in Melbourne. That sounds like a lot of customers, but the problem is, there’s also a lot of fierce competition. A plumbing copywriter can move your […]
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Freelance copywriters write websites, flyers, emails, brochures, blogs, content and really anything that sells a product. They could be working in an office environment or from home and either meet with the client or communicate by phone, skype or email. They can offer a more personalised service than an agency, which is great for small businesses. […]
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Sometimes, I write content for a website, send it off to the client, everyone is happy and then…nothing. The content is informative, well written and fits with the client. But when I check out their website I see the problem. The background is pastel blue and the font is bright pink comic sans. OK, it’s not that […]
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A copywriter can write a blog post that informs and sells your product. You look like a thought leader in your industry. Not only that but when it comes to conversion, you are in their mind for providing valuable information. So, why should a copywriter write my blog? A copywriter can develop a content strategy with targeted keywords that your customer is searching for. A […]
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