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Digital Marketing

Social media vs Website. Which is better for my business?

You need to get your business noticed, but should you invest time in social media or pay a web designer to create a website? There are pros and cons to […]

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copywriter, SEO

Why you need a Professional Website Writer

Do you need a professional website writer? One that understands the Australian market? That knows how Google ranks websites and helps you to be found? A website writer creates content […]

Digital marketing written in scrabble pieces
Web content for tradies

Successful Tradie Marketing in 2022

Tradie marketing may not be your thing, but in 2022 to be successful you need to be online. According to research commissioned by hipages, 50 percent of Australians are more […]

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Case studies

SEO Education Copywriting for ‘Listen to Read’: Case Study

Education copywriting needs to bridge the gap between educator and parent. You may know the Australian Syllabus and curriculum inside out, but parents just want one thing. A happy child […]

carpenter uses a tradie website
Web content for tradies

Make 2022 the year you work on your tradie website

Successful tradie websites do a few things right. They tend to be found on the first page of Google, look modern, have a contact number clearly visible and they tell […]

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Tips for writers

7 tips to successfully work from home during Covid-19

Working from home will sound fantastic to some. As workplaces around Australia and the world have suddenly closed their offices, people are abruptly finding out what the life of a freelancer is […]

why use a professional photographer
Tips for writers

What are the benefits of using a professional photographer for your business?

Just like words, images tell a story. With camera phones improving with every new release, why would you pay for a professional photographer? A professional photographer is usually called upon […]

Marketing strategy written on paper
copywriter, SEO

What’s the difference between copywriting and content writing?

Copywriting and content writing are marketing terms most people just have no idea about. Even more confusing, I’m an SEO copywriter, who writes sponsored content for the Domain. I write […]

Website content for landscape gardeners
Blogs, Web content for tradies

How to write an awesome gardening website.

A gardener’s website can look absolutely beautiful. Photos shouldn’t be a problem at all, but what about the right words? Website content for a landscape gardening website is just as important for […]

Builders need copywriters
Blogs, Web content for tradies

7 Blog ideas for the Building Industry

The building industry is very competitive. Think of all of the electricians or landscapers in your local area. They’re all competing for page one on Google to be found by you. One […]

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If you need the right words for your website, with keyword research to attract the right customer, give me a call or fill out the form on the contact page.

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Melissa Gerke

Is the content on your website too wordy? Are you at risk of killing your ideal client with boredom? Don’t turn people away with the wrong words. Get in contact with me today.

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Recent words of wisdom

  • Why writers and teachers shouldn’t be worried about OpenAI
  • What are backlinks and why successful websites have them
  • SEO success for Yukon Electrical’s electrician website: Case Study
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