Marketing strategy written on paper

What’s the difference between copywriting and content writing?

copywriter, SEO

Copywriting and content writing are marketing terms most people just have no idea about. Even more confusing, I’m an SEO copywriter, who writes sponsored content for the Domain. I write content for businesses websites of various sizes and industries. Copywriting versus content writing A copywriter writes punchy words to get a short term response, such […]

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Website content for landscape gardeners

How to write an awesome gardening website.

Blogs

A gardener’s website can look absolutely beautiful. Photos shouldn’t be a problem at all, but what about the right words? Website content for a landscape gardening website is just as important for SEO and attracting the right customer organically, without having to pay for Google Adwords. Informative content on a gardener website is important You’re probably already […]

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Builders need copywriters

7 Blog ideas for the Building Industry

Blogs

The building industry is very competitive. Think of all of the electricians or landscapers in your local area. They’re all competing for page one on Google to be found by you. One way to move up the ranks in Google is by writing an informative blog post that answers their question. Blog ideas for the building industry are easier […]

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2 gate valves

Make 2020 the year you invest in a plumbing copywriter

Web content for tradies

A plumbing copywriter makes your website stand out amongst the crowd. Plumbing is a competitive industry. Each month, there are 2500 searches on average for ‘plumber in Sydney’, and 2400 in Melbourne. That sounds like a lot of customers, but the problem is, there’s also a lot of fierce competition. A plumbing copywriter can move your […]

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coffee

What does a copywriter do?

copywriter, SEO

Freelance copywriters write websites, flyers, emails, brochures, blogs, content and really anything that sells a product. They could be working in an office environment or from home and either meet with the client or communicate by phone, skype or email. They can offer a more personalised service than an agency, which is great for small businesses. […]

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Font cand background colour important

Are font and background important?

Blogs

Sometimes, I write content for a website, send it off to the client, everyone is happy and then…nothing. The content is informative, well written and fits with the client. But when I check out their website I see the problem. The background is pastel blue and the font is bright pink comic sans. OK, it’s not that […]

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Woman copywriter write my blog

Why you need a copywriter to write your blog

Blogs

A copywriter can write a blog post that informs and sells your product. You look like a thought leader in your industry. Not only that but when it comes to conversion, you are in their mind for providing valuable information. So, why should a copywriter write my blog? A copywriter can develop a content strategy with targeted keywords that your customer is searching for. A […]

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