Are fonts and background important?

Sometimes, I write content for a website, send it off to the client, everyone is happy and then…nothing.

The content is informative, well written and fits with the client, but when I check out their website I see the problem.

The background is pastel blue and the font is bright pink comic sans. OK, it’s not that extreme, but you get the point. Often the colour and font are an eye sore and too hard to read.

Jon Tyson
Don’t overdo it, unless you are a graffiti artist Credit: J.Tyson

What font colour should I use?

If you look at any news website, the background is white and the typing is black. It may sound boring and not your brand colours, but it’s easy for human eyes to read. The good thing about black and white is they contrast. Even if you opt for dark grey, like I have here, it is easy on the eyes to read. The black or grey clearly stands out from the white making it easy to see and read. Don’t put colour barriers up. You may think a light blue background and white typing looks good for a plumbing website, but I would probably give up reading it after the first sentence.

Charlota Blunarova
Black on white is great for a website, but a bit dull on a wall Credit: C.Blunarova

What font size should I choose?

Another problem is the font size. My website is set to ‘normal’ font, which you can see is a lot smaller than the ‘medium’ font I choose.

I find medium is a lot easier to see. You aren’t saving the trees by writing smaller on a website, so space out your blog and let people scroll to read your wonderful enlightening words.

For font, I like Ariel, Times New Roman or anything that is plain. Don’t make reading a challenge or they won’t read it.

Jon Tyson
An Unsplash photo by Jon Tyson, font that is really too large.

Should I include pictures and sub headings?

Yes! No one likes a wall of text. We are visual beings, and pictures allow the eyes to rest before carrying on. If you don’t have any good photos, you can get some free from Shutterstock, or Unsplash is a great website for beautiful free photos.

So, make it easy for your clients to read your content. Black font on a white background. Don’t make the font too fancy or small and break up large amounts of text with headings and pictures.

Why should a copywriter write my blog?

All too often I see a blog on a business website, that really belongs on a private blog site. Taking your dog to work or how your business participated in a charity is nice, but when it comes to google, sadly, no one cares.

These blogs are maybe, read by your family, but strangers are not going to fork out money because you took your dog to work. In reality, they’re not going to click on your blog, let alone read it. Who searches for ‘electrician who took their dog to work’? So, when it comes to selling your product, it’s the content that google is after, not how many blogs you have.

This means producing content that people will search for and want to read. Are people more likely to search for ‘best lighting in a small kitchen’ or ‘an electrician that ran a marathon’? This means providing quality content that’s well researched, well written and answers their question.

If you can provide information that relates to your service, not only are you drawing customers to your website, but you are informing them of your product and moving up the google search ranks.

provide information that relates to your service

Trying to think of blog posts is hard.

This is why there are so many posts on taking your dog to work. Not only do you have to think of a story, the information has to be researched and well written. That’s why you need to get a copywriter to write your blog posts.

Once a blog is written, you have an email you can send out and posts for social media. This is all based on one blog!

posts for social media

Blogs also show your customers that you are current and aware of your industry trends. They show that you are informed and generous with your industry knowledge. If a service provider can show all of this, it puts them ahead of the competition, especially if they are only writing about their dog.

This is why investing in a copywriter to write your blogs is an investment in the marketing of your business and money well spent. Yes, you could write a blog, but if the first thing that comes to mind is your pet, it’s best to save that post for your family.

I currently have a special offer of 5 blog posts of 400 words with 2 revisions for only $1000! That’s a saving of over $150! Call me today to take advantage of this great offer.