Plumbing is a competitive industry. Each month, 2500 searches are made on average for ‘plumber in Sydney’. It’s slightly less in Melbourne, on average 2400 searches are made each month. That sounds like a lot of customers, but the problem is, there’s also a lot of fierce competition.
A copywriter for plumbers can work out how to move up the ranks in Google, rising above your competition. In 2020, it’s not enough to rely on the website you wrote yourself 12 years ago.
Why do I need a copywriter for plumbers?
First of all, you need a modern looking website. A website is like a business card, so you need to look professional, especially in such a competitive industry like plumbing.
Next, you need the right words to attract the right customer. Most plumbers have a location they like to work within. On your website, it makes sense to differentiate yourself from other plumbers by your location, eg plumber in Gymea.
A copywriter will look for other ways to make you rise up the Google ranks. Do you specialise in LPG, Type A or Type B gas? Could your particular skills be of benefit in the hospitality industry?
Perhaps you specialise in residential plumbing. Every plumber likes to say they are experienced, tidy and friendly. But what else makes you better than the rest?
An experienced copywriter for plumbers will look at what the customer wants. What would they type into Google to find you? What would keep them on your website and ‘reduce the bounce rate’ to your competitors? What do your competitors have on their website that you could do better?
Keywords for plumbers
The more pages your website has, the more keywords you could use to attract that ideal customer. As the weather warms up, they may be looking for a plumber for their neglected pool. Coming into winter, they may need their gas heater serviced. Why do they need their gas heater serviced?
Your website could provide them the answers. You’d be a fountain of knowledge at their time of need. Why would they look elsewhere for plumbing advice? They might as well call you.
The best way to target these keywords is by writing a blog about the keyword you’d like to target. A copywriter specialising in plumbing could help you.
Blog ideas could be
- Why use a qualified plumber over a handyman?
- Why do I need to get my gas heater serviced?
- What is the difference between Type A and Type B gas?
These are all considered ‘long tail’ queries. This means less people type these questions into Google. But, the upside is that there is less competition and you’re more likely to answer their question. That means they’re more likely to convert into a sale of your service.
A well written website will help you move up the ranks in Google, which is really free marketing. You can target your local area with the skills you specialise in. Don’t waste this great opportunity by trying to write it yourself, or relying on what you wrote 10 years ago. Call me today and we’ll discuss the right words.