A copywriter can write a blog post that informs and sells your product. You look like a thought leader in your industry. Not only that but when it comes to conversion, you are in their mind for providing valuable information.
A copywriter can develop a content strategy with targeted keywords that your customer is searching for.
A blog on a business website is different from a blog on a private blog site. Taking your dog to work or how your business participated in a charity is nice. But, when it comes to Google, sadly, no one cares.
These blogs are maybe, read by your family. But strangers are not going to fork out money because you took your dog to work.
In reality, they’re not going to click on your blog, let alone read it. Who searches for ‘electrician who took their dog to work’? So, when it comes to selling your product, it’s the content that Google is after, not how many blogs you have.
This means producing content that people will search for and want to read. Are people more likely to search for ‘best lighting in a small kitchen’ or ‘a carpenter that ran a marathon’? A copywriter provides quality content that’s well researched, well written and answers their question.
Providing information that relates to your service, draws customers to your website. You’re informing them of your product and moving up the google search ranks.
Trying to think of blog posts is hard.
This is why there are so many posts on taking your dog to work. You have to think of a story, the information has to be researched and well written. It’s hard and time consuming. That’s why you need a copywriter to write your blog posts.
One blog can give you an email subject and posts for social media. This is all based on one blog!
Blogs also show your customers that you’re current and aware of your industry trends. You provide valuable information. If a service provider can show all of this, it puts them ahead of the competition, especially if they’re only writing about their dog.
Investing in a copywriter to write your blogs is an investment in the marketing of your business. That’s money well spent. Yes, you could write a blog, but if the first thing that comes to mind is your pet, it’s best to save that post for your family.