All too often I see a blog on a business website, that really belongs on a private blog site. Taking your dog to work or how your business participated in a charity is nice, but when it comes to google, sadly, no one cares.
These blogs are maybe, read by your family, but strangers are not going to fork out money because you took your dog to work. In reality, they’re not going to click on your blog, let alone read it. Who searches for ‘electrician who took their dog to work’? So, when it comes to selling your product, it’s the content that google is after, not how many blogs you have.
This means producing content that people will search for and want to read. Are people more likely to search for ‘best lighting in a small kitchen’ or ‘an electrician that ran a marathon’? This means providing quality content that’s well researched, well written and answers their question.
If you can provide information that relates to your service, not only are you drawing customers to your website, but you are informing them of your product and moving up the google search ranks.
Trying to think of blog posts is hard.
This is why there are so many posts on taking your dog to work. Not only do you have to think of a story, the information has to be researched and well written. That’s why you need to get a copywriter to write your blog posts.
Once a blog is written, you have an email you can send out and posts for social media. This is all based on one blog!
Blogs also show your customers that you are current and aware of your industry trends. They show that you are informed and generous with your industry knowledge. If a service provider can show all of this, it puts them ahead of the competition, especially if they are only writing about their dog.
This is why investing in a copywriter to write your blogs is an investment in the marketing of your business and money well spent. Yes, you could write a blog, but if the first thing that comes to mind is your pet, it’s best to save that post for your family.